Friday, 25 February 2011

Largest Ever Pure London!

Pure London has proven itself the destination event for retail buyers and press year after year, with this February's show no exception to it's consistent success.

At Olympia, Pure London was re-edited with the biggest selection of footwear and premium brands to date while Pure Spirit at Earls Court offered a dedicated young fashion event. This season saw over 1086 brands exhbiting across both shows with over 248 of those new to Pure.

The buyer turn out delivered an impressive list of attendees including our British favourites Fenwick, Harrods, House of Fraser, Debenhams, Net a Porter, Brown Thomas, as well as Liberty and independant retailers such as American Pie, Ark, Republic, Choice, Sunday Best and Psyche. The even also attracted international buyers including El Corte Ingles and Galeries Lafayette.

Pure will continue to look for new brands and create innovative ways to bring new buyers to the show. This season WGSN retail experts presented an in-depth forecast for Autumn Winter 11/12 on the contemporary stage at Pure London while the Next Generation section in Pure Spirit created a new platform for emerging designers to present their cutting-edge collections.

Pure doubled its number of catwalk shows and line up of content across the shows, with insights from leading fashion gurus from the world of TV, online, high street and independent retailing, making it a lively and exciting show from start to finish. WGSN and Drapers ran essential seminars and catwalks on topics such as buying advice and future trends while guest speakers Jeff Banks, Eric Musgrave, Zandra Rhodes and Mark Heyes all offered top advice.

Pure Premium showed the largest selection of high end contemporary brands such as Winter Kate, Issey Miyake Cauliflower, Sara Coleman and Math alongside premium accessory brands Tatty Devine, Bernstock Spiers, antoni & alison, St.Erasmus Miquella and Ally Capellino.
Sonal Patel, Country Manager of Day Birger et Mikkelsen who debuted in Pure Premium commented “We have had a successful show, with a steady flow of new retailers and international buyers just seem to keep arriving”

As always, Pure is an inpiring even to both deigners and buyers, bringing together labels from all over the world under one roof. We can't wait to see what Pure London has in store for us next in August 2011!

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