The first collection being launched at Pure Spirit will see beautiful soft fabrics, vibrant prints, motifs and styles that are comforatable. The response to the upcoming launch of the brand has already attracted an array of buyers, and with the teaser pictures already on twitter, it is no surprise that the fashion savvy are already catching on!
Katie has said that the brand was named Day 22 because on the 22nd of each month, new pieces will be added to the collection, making it a brand that will be up to the minute and always delivering pieces that are fresh and forever changing.
On Sunday 13th February at 1.30pm Katie Price will also be closing the Pure Spirit catwalk show on the main stage, followed by a Q&A seminar with Katie on fashion in the age of celebrity at 2pm.
Day 22 will be exhibiting at Pure Spirit in Earls Court, stand H24.