Monday 26 September 2011

THE DRAPERS FASHION AWARDS SHORTLIST IS ANNOUNCED

Leading fashion trade magazine, Drapers have unveiled the shortlist of its annual awards. As the Oscars of the fashion industry the winners of the Drapers Fashion Awards will be announced on November 16th 2011 at Grosvenor House, London. The glamorous event will be attended by key industry figures and will celebrate the very best in fashion retail.

Finalists were selected across a range of categories by a panel of expert Drapers journalists, recognising the achievements of businesses as diverse as independent boutiques, high street chains, innovative etailers, best-selling brands and inspirational collections.

The Drapers team will be visiting and researching the shortlisted finalists over the coming weeks before the final judging sessions in October bring together a panel of well-known fashion heavyweights to hear the evidence and choose the winners.
There will also be a special award for one outstanding individual who has made significant contribution to the industry.

From ASOS.com, Forever 21, Harrods, John Lewis, JD Sports to top brands such as Day Birger, Almost Famous, Lyle & Scott, Fred Perry and the very best independent retailers across the country, the awards are coveted by retailers and seen as the fashion event of the year.

Caroline Nodder, Drapers Editor in Chief, said: “To have made it through to this stage is a major achievement for all the finalists and they should be very proud of themselves and their teams for getting this far. But now the hard work begins as the Drapers team travel the length and breadth of the country gathering the evidence that will inform our expert panel in choosing this year’s winners. I look forward to welcoming our finalists and indeed a good many of my industry colleagues to the awards in November to hear the results announced.”

We can't wait to find out the winners.

The Shortlist

Best New Business of the Year
3:Eleven
Black White Denim
Garmentquarter
Melanie Boutique
Number 8
Urban Vintage
Wolf & Badger

Best New Store or Department of the Year
Boux Avenue, Bluewater Shopping Centre
Debenhams Edition, UK and Ireland Stores
Forever 21, Oxford Street, London
Monsoon, Oxford Street, London
Next, Eldon Square, Newcastle upon Tyne
White Stuff, George Street, Edinburgh

Best Shopping Experience
A Suit That Fits
John Lewis
M&Co
New Look
White Stuff

Department Store of the Year
Debenhams
Fields of Sidmouth
Goulds
Harrods
John Lewis
Psyche

High Street Retailer of the Year
Debenhams
Dorothy Perkins
Forever 21
John Lewis
M&Co
Primark
Warehouse

Larger Etailer of the Year
Asos
BrandAlley
Debenhams
Farfetch
John Lewis
My-Wardrobe
New Look
Topman

Lingerie Retailer of the Year
Debenhams
John Lewis
Plums
Pudding
Saint Belle
The Dressing Room

Marketing Initiative of the Year
Debenhams
Diesel
Donna Ida
La Senza
Monsoon Accessorize
New Look
Topshop

Menswear Retailer of the Year
Chemical Records, Bristol
Hub, Stoke Newington, London
Jules B, Newcastle Upon Tyne
Kiosk 78, Leeds City Centre
Signature, Aberdeen
Van Mildert, Middlesborough

Smaller Etailer of the Year
A Suit That Fits
Donna Ida
Girl Meets Dress
Jules B
Missguided
Not Just A Label
Pretty Green
Upper Street

Best Value Retailer
Forever 21
George at Asda
M&Co
Matalan
Peacocks
Primark

Womenswear Retailer of the Year
Bernard Esher, Surrey
Boudoir Boutique, Liverpool
Boudoir Femme, Cambridge
Donna Ida, Guildford
Iris, Queens Park, London
Jules B, Newcastle Upon Tyne
The Womens Society, Hertford
The Dressing Room, St Albans

Young Fashion Retailer of the Year
25 Ten, Boutique, Rochdale
Fallen Hero, Scunthorpe
Fusion, Wadebridge, Cornwall
Kiwi Boutique, Guisborough
Mki Miyuki-Zoku, Leeds
Urban Vintage, Urban Vintage
Utter Nutter, Romford, Essex

Growing Retailer of the Year
Apricot
ASOS
Forever 21
Hallett Retail
JD Sports

Young Fashion Brand of the Year
Carhartt
Duck & Cover
Firetrap
Fred Perry
Luke Roper
Original Penguin

Menswear Brand of the Year
Lyle & Scott
Pretty Green
Without Prejudice
Ben Sherman
DS Dundee
Farah Vintage

Womenswear Brand of the Year
Almost Famous
Day Birger
Fever
Basler
Darling
Jackpot

Short Order/Quick Response Brand of the Year
Lazy Oaf
Little Mistress
Motel
Rare
Ruby Rocks
TFNC

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