Wednesday, 13 July 2011

Bread & Butter Berlin

Good Results travelled to Berlin last week to visit international trade show Bread & Butter. Taking place in the impressive Templehoff airport, hundreds of brands came together to showcase their Spring Summer 12 collections. Running parallel to Berlin Fashion Week, the three-day event is a huge playground for buyers. Every major brand out did themselves with over the top complete concept stalls and even mini-shops. Live music, free food and drink, catwalk shows...all while people are placing orders for their stores.

We spent two days browsing the brands on show including Pure London exhibitors Custo Barcelona, Pepe Jeans, Sugar Hill Boutique, Selected Femme, Vila and many more.

Highlights? Eleven Paris! Their new collection lived up to expectations with uber cool men’s and women’s designs. The ‘Berlin-Calling’ SS12 collection is inspired by the Berliners’ lifestyle. Carrot shorts and loose t-shirts were prominent in the men’s collection while a mix of rebellious and military-punk styles were seen in the womens collection. Beautiful leather jackets, skull cut out thin knit vests, Aztec print hotpants and washed out denim playsuits – we can’t wait to start working with the new collection!

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