KATIE PRICE’S DAY 22 COLLECTION RETURNS TO SPIRIT

On Sunday 7th August 2011, the hotly-anticipated SS12 collection from Katie Price’s label Day 22 will be on show at Pure London’s young fashion section, Spirit in Earls Court 2.

Leading business woman and model Katie Price will be showcasing her own premium fashion and accessories brand, Day 22. Katie has worked closely with renowned British fashion designer Lamis Khamis to develop and create their new collection for Day 22 after its highly successful launch at Pure London in February.

Bright girly tones, beautiful soft fleece fabrics, vibrant prints, motifs and styles that are comfortable; Day 22 has been designed to appeal to a board range of females. The range is fresh and forever changing in shapes with new limited edition designs added every month.

On Sunday 7th August at 1.30pm Katie Price will appear on the Spirit catwalk show on the main stage. This will be followed by a Q&A seminar with Katie on the success of the brand since its launch in February.

Day 22 will be exhibiting at Spirit Young Fashion in Earls Court 2.

Katie Price launches her new collection Day 22 at Pure Spirit

Katie Price launched her own premium fashion and accessories brand, Day 22 at Pure Spirit last week. Katie has worked closely with renowned British fashion designer Lamis Khamis for the past 8 months to develop and create the brand Day 22 with its first collection consisting of easy to wear t-shirts, sweatshirts and dresses.

Katie appeared on the Pure Spirit catwalk at Earls Court on Sunday 13th Feb followed by a Q&A session with Khabi Mirza. Katie commented "I've never been accepted in the fashion world - ever. When i did my style book I went to Gucci, Louis Vuitton and Roberto Cavalli. But not one of them would lend me a dress. I thought: "stuff you lot, I'll bring out a fashion range anyway".

The collection was a huge success at the show selling to retailers in Dubai, Japan and the US.