Largest Ever Pure London!

Pure London has proven itself the destination event for retail buyers and press year after year, with this February's show no exception to it's consistent success.

At Olympia, Pure London was re-edited with the biggest selection of footwear and premium brands to date while Pure Spirit at Earls Court offered a dedicated young fashion event. This season saw over 1086 brands exhbiting across both shows with over 248 of those new to Pure.



The buyer turn out delivered an impressive list of attendees including our British favourites Fenwick, Harrods, House of Fraser, Debenhams, Net a Porter, Brown Thomas, as well as Liberty and independant retailers such as American Pie, Ark, Republic, Choice, Sunday Best and Psyche. The even also attracted international buyers including El Corte Ingles and Galeries Lafayette.

Pure will continue to look for new brands and create innovative ways to bring new buyers to the show. This season WGSN retail experts presented an in-depth forecast for Autumn Winter 11/12 on the contemporary stage at Pure London while the Next Generation section in Pure Spirit created a new platform for emerging designers to present their cutting-edge collections.

Pure doubled its number of catwalk shows and line up of content across the shows, with insights from leading fashion gurus from the world of TV, online, high street and independent retailing, making it a lively and exciting show from start to finish. WGSN and Drapers ran essential seminars and catwalks on topics such as buying advice and future trends while guest speakers Jeff Banks, Eric Musgrave, Zandra Rhodes and Mark Heyes all offered top advice.



Pure Premium showed the largest selection of high end contemporary brands such as Winter Kate, Issey Miyake Cauliflower, Sara Coleman and Math alongside premium accessory brands Tatty Devine, Bernstock Spiers, antoni & alison, St.Erasmus Miquella and Ally Capellino.
Sonal Patel, Country Manager of Day Birger et Mikkelsen who debuted in Pure Premium commented “We have had a successful show, with a steady flow of new retailers and international buyers just seem to keep arriving”

As always, Pure is an inpiring even to both deigners and buyers, bringing together labels from all over the world under one roof. We can't wait to see what Pure London has in store for us next in August 2011!

Olly Murs in Eleven Paris

Our favourite pop star Olly Murs tweeted a picture of himself in his ultra cool Kate Moss, Eleven Paris t-shirt!

Olly also sent us a picture of himself in the Paris Hilton t-shirt!


Eleven Paris's menswear collection can be found in Selfridges and on ASOS.

Check out www.elevenparis.com

Eleven Paris Spring Summer 2011 collection

Zoe Kravitz joins Ash Stymest for the Spring Summer 2011 campaign and lookbook from Eleven Paris.

The Spring Summer 2011 collection is inspired by the LA skate scene of the 1970s. The brand represents being young, reckless and having fun! A range of chino style turn-up trousers and shorts are teamed with polo shirts and Eleven Paris’s signature hand printed tees. Acid washed styles are teamed with light knits to give a casual yet sporty look. Offering a large colour range, from sun bleached tones such as pastry, azure, light pink and beige to deeper shades of black, brick, ginger and night blue.





The collection will be in Selfridges and ASOS soon.

Katie Price launches her new collection Day 22 at Pure Spirit

Katie Price launched her own premium fashion and accessories brand, Day 22 at Pure Spirit last week. Katie has worked closely with renowned British fashion designer Lamis Khamis for the past 8 months to develop and create the brand Day 22 with its first collection consisting of easy to wear t-shirts, sweatshirts and dresses.

Katie appeared on the Pure Spirit catwalk at Earls Court on Sunday 13th Feb followed by a Q&A session with Khabi Mirza. Katie commented "I've never been accepted in the fashion world - ever. When i did my style book I went to Gucci, Louis Vuitton and Roberto Cavalli. But not one of them would lend me a dress. I thought: "stuff you lot, I'll bring out a fashion range anyway".

The collection was a huge success at the show selling to retailers in Dubai, Japan and the US.

Sarah Harding and her engagement at the 5 star luxury resort of Velassaru Maldives

The allure of the Maldives is no secret, with its exotic white sandy islands surrounded by a sea of sparkling clear blue water making it the perfect destination for uncompromised luxury and relaxation. For Sarah Harding and her long term partner Tom Crane, who recently announced their engagement from the private island resort of Velassaru, Maldives, the location was the perfect setting for their exciting news. Staying in the resorts exclusive Pool Villa, Tom proposed to the stunning Girls Aloud star whilst celebrating New Year and enjoying a romantic break at the 5 star luxury resort; what better way to bring in 2011!

Velassaru, Maldives is a sophisticated resort that pairs contemporary luxury with the natural beauty of the Maldives. This 21 acre coral island is situated in the quiet South Male Atoll and is one of the finest local resorts accessible via speedboat.

Visit www.velassarumaldives.com for your very own preview!

Katie Price launches her new fashion brand, Day 22 at Pure Spirit

Leading business woman and model Katie Price will be launching her own premium fashion and accessories brand, Day 22 at Pure Spirit next month. Katie has worked closely with renowned British fashion designer Lamis Khamis for the past 8 months to develop and create the brand Day 22 with its first collection consisting of ready to wear t-shirts, sweatshirts and dresses.

The first collection being launched at Pure Spirit will see beautiful soft fabrics, vibrant prints, motifs and styles that are comforatable. The response to the upcoming launch of the brand has already attracted an array of buyers, and with the teaser pictures already on twitter, it is no surprise that the fashion savvy are already catching on!

Katie has said that the brand was named Day 22 because on the 22nd of each month, new pieces will be added to the collection, making it a brand that will be up to the minute and always delivering pieces that are fresh and forever changing.

On Sunday 13th February at 1.30pm Katie Price will also be closing the Pure Spirit catwalk show on the main stage, followed by a Q&A seminar with Katie on fashion in the age of celebrity at 2pm.

Day 22 will be exhibiting at Pure Spirit in Earls Court, stand H24.