Monday, 9 July 2012


Parisian brand, Eleven Paris, unveil British model Daisy Lowe and punk singer Iggy Pop as the faces in their new Autumn Winter 2012 campaign. The iconic label, fronted by Ash Stymest for the past four campaigns, now want grow their rock image even further.

Sterile and minimalist, the Autumn Winter 2012 womenswear collection offers oversized tailoring with clean geometric shapes. Two tone materials and striped knits are seen in the menswear collection giving basic wardrobe staples an energized update. Cultural Norwegian influences and Indian prints are seen across jacquard patterned knits, shirts, trousers and jackets in both the menswear and womenswear collections. De-constructed silhouettes, military parkas and carrot fitting trousers give an ultra rock edge.

Their signature t-shirts are seen with a range of legendary rock groups from past to present including Queen, David Bowie, The Beatles, Michael Jackson, Kanye West and Lady Gaga. HISTORY Eleven Paris was established in Paris in 2003 and opened their first store in the 10th district of Paris.

There are now 10 stores in the trendiest areas of Paris. Season by season, the brand continues to develop its international network and is now present in over fifteen countries: Canada, Spain, Italy, United Kingdom, The Netherlands, Belgium, Denmark, Sweden, Greece, Germany, Austria, Switzerland, Japan, Israel, Dubai, Morocco, Russia, Hong Kong and more. Eleven Paris is now stocked on ASOS, Urban Outfitters, Cruise, Plumo, Flannels, Fenwick and independents across the UK.

 Life is a joke!

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