Basler Opens at London's Westfield

We are thrilled to announce that this morning Basler opened its fifth store in the UK in London’s Westfield on the Ground Floor of the celebrated shopping mall. Already well established in the international fashion scene, the new store design concept follows their flagship store on the Kurfürstendamm, Berlin which opened last July with a modern and fresh new look.

UK Managing Director Paul Lorraine, Managing Director for Retail Markus Wahl and Michael Krauledat, as well as Creative Director Brian Rennie were recieved at the press breakfast held this morning with great excitment by key titles within the UK including Tatler, Vogue, She, Red and Elle, making it a highly successful event that promises a bright new era for Basler in the fashion industry for seasons to come.


Above (Left to Right): Paul Lorraine, Brian Rennie, Markus Wahl and Michael Krauledat

As part of the future plans, internationally defined growth plans are in place for Basler’s own retail stores. Brian Rennie, became Creative Director of Basler earlier this month with plans to develop the label as a premium brand. A native of Scotland, Rennie worked for luxury brand Escada for 20 years, including twelve years as their head designer, with a significant influence on their positioning and merchandising. He has dressed stars such as Kim Basinger and many others for the Oscars. Rennie then went on to become Head of Design/Fashion Director at the Stockholm-based, casual wear provider Gant.

With the Spring Summer 2011 collection looking brighter better than ever, we are so excited to see what Basler have in store for us in the forthcoming seasons.