Wednesday, 4 August 2010

Pure London - 1st - 3rd August @ London Olympia

Pure London 1st-3rd August @ London Olympia.

Pure London – the UK’s largest womenswear trade show has drawn to a close for another season. We had a great event with brands showcasing their wonderful SS11 collections! Pure smashed all the records for a summer show this season! The independent ABC audit showed visitor numbers grew by 24% - International numbers increased by 27% and an increasing number of buyers spent more than one day at the show.

The exhibition was jam-packed to the brim! We had amazing catwalk shows on the Womenswear stage and the Young Fashion stage with a host of fantastic brands featuring their forthcoming SS11 collections including Max C, Iron Fist, Yumi, Rare along with Very, Full Circle and Love Phool. Khabi Mirza hosted all the fashion seminars live on the young fashion stage with exclusive guest speakers including GMTV’s Mark Hayes and Cosmopolitans Fashion Director Shelly Vella (seen below) – who spoke about the top trends on short orders for a/w 10.

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