SUPERTRASH'S AW10 COLLECTION HITS THE STORES

This season Supertrash made their catwalk debut at Amsterdam fashion week with their sexy, sultry and super hot Autumn/Winter 2010 collection.

The collection plays on female domination, where inspiration is drawn from Cleopatra, the vain and image conscious Queen of Ancient Egypt. Comfort and style transpires through this collection with the return of the oversized baggy knitwear. Chunky knits with cable and fringe detail are teamed with jersey mini dresses. Layering is key this season with fluid fabrics cottons, leather, knits and simple jersey pieces.

Supertrash is fast becoming a lifestyle, not just a brand. Now sold in 24 countries with over 1200 retailers worldwide and a flagship store - which opened in Maastricht, Amsterdam.

Check out the new range on MyWardrobe, ASOS, Oli, House of Fraser and Fenwick.

Pure London announces new Young Fashion Show

Trade fashion event Pure London announces the exciting launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, to be called Pure Spirit, will sit alongside and run simultaneously to Pure London attracting more buyers than ever before.

As Pure London grows from strength to strength and with the Young Fashion Hall bursting at the seams, February 2011 will see the expansion of Pure Spirit and Label into Earls Court. Over 150 brands have already shown strong interest in the show signing a priority booking form including, Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London.

Pure London are investing £1million in creating an unmissable fashion event, with a raft of new brands, including menswear and new generation zones for upcoming labels, branded catwalks, parties, seminars, bands and celebrities.

These exciting expansion plans will benefit Pure London’s current visitor base, whilst creating an even stronger identity with young fashion retailers. Buses will run between Earls Court and Olympia every 7 minutes to ensure efficient and easy access to both shows.

Samantha Bleasby, Event Director commented ‘August 2010 saw Pure London deliver the most ever visitors taking the event to another level. With international visitors up 27% the exciting expansion of Pure London and the launch of Pure Spirit will continue this momentum, and grow overseas visitors even further. The new launch allows us to fulfil the demand from even more brands who wish to take part in a London fashion trade event and will give more focus and identity to the young fashion industry'.

We are really excited for the launch in Feb!

Supertrash open store in Ibiza!!

SuperTrash have opened a standalone store on the party island, Ibiza! As a hotspot for international jet setters, attracting the young, fashionable and attractive crowd, Ibiza is the perfect fit for SuperTrash.
The brands L.A. roots are exemplified through the collections colliding pretty feminine styling with super chic rock ‘n’ roll handwriting. An explosion of cheerful colours such as orange, purple and pink in kaleidoscope prints are seen alongside watercolour tones of pink in shear ankle-length kaftans, beach dresses, shorts and tees.
Whether you are sunning yourself on the glamorous Blue Marlin beach, dining at Bambuddah Grove or partying at Pacha, Supertrash have alluring designs fit for every occasion. With laid back chic collections, it was only a matter of time before a store hit the fashionable island of Ibiza. Supertrash is a brand of unique style and character making it a must have label among fashionistas worldwide!

Make sure you visit the store: Supertrash, C./Bartolome Vicente Ramon 28, Bajo

England Captain Rio Ferdinand Launches Shoe Range at Pure London!

Rio Ferdinand channels some positive energy into his new fancy footwear range Five by Rio Ferdinand.

Cleverly named after his football shirt number, we caught a glimpse of him at the launch of the collection!

The Autumn/Winter collection incorporates twenty-four styles of footwear from classic to casual, boots and shoes, and even bags and wallets.

The A/W 10 collection consists of 24 styles from classic to casual, boots and shoes, including bags and wallets. Rio has even got a new take on the en vogue workman boot for this a/w.

Prices are reasonable, ranging from £60 to £160, they aren't just affordable to Premiership footballers, so fans can enjoy having a piece of Rio at their feet.

The Legendary Zandra Rhodes at Pure London!

Zandra Rhodes made a guest appearance at Pure London!

The legendary Zandra was at Pure launching her SS11 shoe and handbag collection!

Zandra Rhodes and Vogue.com were live on stage, presenting key pieces from Zandra’s archive showing her signature prints, textiles, colours and fabrics and how they have influenced her current handbag and footwear collections.

We then joined Zandra in the VIP buyers lounge for afternoon tea and a question and answer session - The colourful creative told us the collection contains a mix of hues. She said “I’ve always loved bright colours; I love lavenders, turquoises and as far as I’m concerned pink is always in!” We couldn’t agree more! There are also plenty of practical black bags in the line which, as she says, “always looks chic”.

Graduate Fashion Week Winners at Pure London

The winners of Graduate Fashion Week featured their winning collections on the Young fashion catwalk at Pure London:

Naomi News marvellous monochrome collection – we fell for this fantastically structure futuristic white dress with power shoulders and heavy studding/embellishment finished with some real human hair! (above pic)

Nathalie Tunna showed her pretty pastel collection with fabulous patent accessories. Our fave was the patent rucksack!

Rebecca Thomson’s collection saw chic classic work wear styles we should all be donning to the office! We loved her beautiful blouse with the oversized bow neckline.

Rhea Fields saw fabulous structures and tailoring – these pieces would be sure create office envy!

Sara Wadsworth who showcased wonderful sheer printed pieces with a fabulous print of Big Ben! (Seen in picture below)

Pure London - 1st - 3rd August @ London Olympia

Pure London 1st-3rd August @ London Olympia.

Pure London – the UK’s largest womenswear trade show has drawn to a close for another season. We had a great event with brands showcasing their wonderful SS11 collections! Pure smashed all the records for a summer show this season! The independent ABC audit showed visitor numbers grew by 24% - International numbers increased by 27% and an increasing number of buyers spent more than one day at the show.

The exhibition was jam-packed to the brim! We had amazing catwalk shows on the Womenswear stage and the Young Fashion stage with a host of fantastic brands featuring their forthcoming SS11 collections including Max C, Iron Fist, Yumi, Rare along with Very, Full Circle and Love Phool. Khabi Mirza hosted all the fashion seminars live on the young fashion stage with exclusive guest speakers including GMTV’s Mark Hayes and Cosmopolitans Fashion Director Shelly Vella (seen below) – who spoke about the top trends on short orders for a/w 10.