PURPLE RAIN

Baby Phat's Autumn/Winter 2010 Collection

Known for her flamboyant fashion sense and love for glam, Phat Fashions President & Creative Director, Kimora Lee Simmons, sets the tone for the Autumn/Winter 2010 Baby Phat collection by paying homage to one of the most influential fashion icons, Prince.

From the studded lilac coloured leather bomber to the ruffled white blouse, the iconic fashion sense has transitioned into sequined cropped bombers, layered miniskirts and over sized jewelled tank tops and vests. Baby Phat’s Autumn/Winter 2010 collection oozes a glitter glam and punk look.

Infused with the on trend sequin pattern craze, the range offers fun festive hues and figure hugging silhouettes that celebrate womanly curves. The futuristic sequined silver flutter sleeve tunic dipped in tasty plum eludes glam while the multi- strand jeweled vest with fringe detail paired with second skin black leggings offer that rock star aura of appeal.

Intricate detailing including studded embroidery, splash patterns, sexy cutouts, sequined patterns and feminine ruffles exude the perfect combination of glamour and rock. Each piece portrays a sense of romantic mystery that Prince cultivates offering, giltz, dazzle and star studded pizzazz.

http://www.babyphat.com/shop.php

Drapers 20th Awards Launch Party

The Drapers Awards celebrated the launch of their 20th anniversary last week held at London’s One Marylebone. Good Results helped organise the event which was a huge success and enjoyed by all the top names in the fashion industry. Britain’s Got Talent winners Diversity came along, as well as classical signers Blake and Radio One DJ Reggie Yates.

We can’t wait for the Awards in November!

Pure London Launches in Dubai

Pure London has joined forces with French trade show Who’s Next and Premiere Classe to host a buying event in Dubai. Middle East Fashion Days will take place from 19th – 21st October 2010 and Pure London will be collaborating with a dedicated section for its exhibitors over the three day event.

Pure Selection will form a special part of Middle East Fashion Days giving Pure London’s fashion brands the opportunity to meet, network and do business with buyers and consumers across the Middle East.

The exclusive event will take place in Dubai’s most luxurious hotel resort, the Madinat Jumeirah, with the third day being a dedicated consumer day.

The Saturdays in SuperTrash

This week’s Look magazine saw the gorgeous Saturdays wearing SuperTrash in a stunning shoot they did for the mag.

Take a look at their SuperTrash outfits in this exclusive video

http://www.look.co.uk/fashion/the-saturdays-video-exclusive

xx

OSKA's Winter Warmers!

With the weather so grim outside its time to start thinking about our Autumn Winter wardrobes and we have the perfect brand to get you started!

OSKA provide classic designs with a contemporary twist.Each piece in their AW10 collection exudes individuality with interesting cuts shapes and lines to create the perfect outfit. With a beautiful colour palette of chocolate browns, charcoal greys, soft creams alongside deep purple, lilacs and marsh greens, OSKA will be sure to keep you on trend this season.

Quilted winter jackets with large collars for extra warmth can be teamed with a signature stripy knit dress. Three-quarter length quilted jackets with turned up sleeves and large pocket detailing are perfect for countryside strolling and will be sure to keep you warm.

Boiled wool coats with off centre button detail are the perfect winter cover up. Find them in lovely lilac tones or an equally complimentary jasmine white.

OSKA is available from the flagship store off Kings Road in The Duke of York Square and in Liberty.

SUPERTRASH'S AW10 COLLECTION HITS THE STORES

This season Supertrash made their catwalk debut at Amsterdam fashion week with their sexy, sultry and super hot Autumn/Winter 2010 collection.

The collection plays on female domination, where inspiration is drawn from Cleopatra, the vain and image conscious Queen of Ancient Egypt. Comfort and style transpires through this collection with the return of the oversized baggy knitwear. Chunky knits with cable and fringe detail are teamed with jersey mini dresses. Layering is key this season with fluid fabrics cottons, leather, knits and simple jersey pieces.

Supertrash is fast becoming a lifestyle, not just a brand. Now sold in 24 countries with over 1200 retailers worldwide and a flagship store - which opened in Maastricht, Amsterdam.

Check out the new range on MyWardrobe, ASOS, Oli, House of Fraser and Fenwick.

Pure London announces new Young Fashion Show

Trade fashion event Pure London announces the exciting launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, to be called Pure Spirit, will sit alongside and run simultaneously to Pure London attracting more buyers than ever before.

As Pure London grows from strength to strength and with the Young Fashion Hall bursting at the seams, February 2011 will see the expansion of Pure Spirit and Label into Earls Court. Over 150 brands have already shown strong interest in the show signing a priority booking form including, Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London.

Pure London are investing £1million in creating an unmissable fashion event, with a raft of new brands, including menswear and new generation zones for upcoming labels, branded catwalks, parties, seminars, bands and celebrities.

These exciting expansion plans will benefit Pure London’s current visitor base, whilst creating an even stronger identity with young fashion retailers. Buses will run between Earls Court and Olympia every 7 minutes to ensure efficient and easy access to both shows.

Samantha Bleasby, Event Director commented ‘August 2010 saw Pure London deliver the most ever visitors taking the event to another level. With international visitors up 27% the exciting expansion of Pure London and the launch of Pure Spirit will continue this momentum, and grow overseas visitors even further. The new launch allows us to fulfil the demand from even more brands who wish to take part in a London fashion trade event and will give more focus and identity to the young fashion industry'.

We are really excited for the launch in Feb!

Supertrash open store in Ibiza!!

SuperTrash have opened a standalone store on the party island, Ibiza! As a hotspot for international jet setters, attracting the young, fashionable and attractive crowd, Ibiza is the perfect fit for SuperTrash.
The brands L.A. roots are exemplified through the collections colliding pretty feminine styling with super chic rock ‘n’ roll handwriting. An explosion of cheerful colours such as orange, purple and pink in kaleidoscope prints are seen alongside watercolour tones of pink in shear ankle-length kaftans, beach dresses, shorts and tees.
Whether you are sunning yourself on the glamorous Blue Marlin beach, dining at Bambuddah Grove or partying at Pacha, Supertrash have alluring designs fit for every occasion. With laid back chic collections, it was only a matter of time before a store hit the fashionable island of Ibiza. Supertrash is a brand of unique style and character making it a must have label among fashionistas worldwide!

Make sure you visit the store: Supertrash, C./Bartolome Vicente Ramon 28, Bajo

England Captain Rio Ferdinand Launches Shoe Range at Pure London!

Rio Ferdinand channels some positive energy into his new fancy footwear range Five by Rio Ferdinand.

Cleverly named after his football shirt number, we caught a glimpse of him at the launch of the collection!

The Autumn/Winter collection incorporates twenty-four styles of footwear from classic to casual, boots and shoes, and even bags and wallets.

The A/W 10 collection consists of 24 styles from classic to casual, boots and shoes, including bags and wallets. Rio has even got a new take on the en vogue workman boot for this a/w.

Prices are reasonable, ranging from £60 to £160, they aren't just affordable to Premiership footballers, so fans can enjoy having a piece of Rio at their feet.

The Legendary Zandra Rhodes at Pure London!

Zandra Rhodes made a guest appearance at Pure London!

The legendary Zandra was at Pure launching her SS11 shoe and handbag collection!

Zandra Rhodes and Vogue.com were live on stage, presenting key pieces from Zandra’s archive showing her signature prints, textiles, colours and fabrics and how they have influenced her current handbag and footwear collections.

We then joined Zandra in the VIP buyers lounge for afternoon tea and a question and answer session - The colourful creative told us the collection contains a mix of hues. She said “I’ve always loved bright colours; I love lavenders, turquoises and as far as I’m concerned pink is always in!” We couldn’t agree more! There are also plenty of practical black bags in the line which, as she says, “always looks chic”.

Graduate Fashion Week Winners at Pure London

The winners of Graduate Fashion Week featured their winning collections on the Young fashion catwalk at Pure London:

Naomi News marvellous monochrome collection – we fell for this fantastically structure futuristic white dress with power shoulders and heavy studding/embellishment finished with some real human hair! (above pic)

Nathalie Tunna showed her pretty pastel collection with fabulous patent accessories. Our fave was the patent rucksack!

Rebecca Thomson’s collection saw chic classic work wear styles we should all be donning to the office! We loved her beautiful blouse with the oversized bow neckline.

Rhea Fields saw fabulous structures and tailoring – these pieces would be sure create office envy!

Sara Wadsworth who showcased wonderful sheer printed pieces with a fabulous print of Big Ben! (Seen in picture below)

Pure London - 1st - 3rd August @ London Olympia

Pure London 1st-3rd August @ London Olympia.

Pure London – the UK’s largest womenswear trade show has drawn to a close for another season. We had a great event with brands showcasing their wonderful SS11 collections! Pure smashed all the records for a summer show this season! The independent ABC audit showed visitor numbers grew by 24% - International numbers increased by 27% and an increasing number of buyers spent more than one day at the show.

The exhibition was jam-packed to the brim! We had amazing catwalk shows on the Womenswear stage and the Young Fashion stage with a host of fantastic brands featuring their forthcoming SS11 collections including Max C, Iron Fist, Yumi, Rare along with Very, Full Circle and Love Phool. Khabi Mirza hosted all the fashion seminars live on the young fashion stage with exclusive guest speakers including GMTV’s Mark Hayes and Cosmopolitans Fashion Director Shelly Vella (seen below) – who spoke about the top trends on short orders for a/w 10.