PURPLE RAIN

Baby Phat's Autumn/Winter 2010 Collection

Known for her flamboyant fashion sense and love for glam, Phat Fashions President & Creative Director, Kimora Lee Simmons, sets the tone for the Autumn/Winter 2010 Baby Phat collection by paying homage to one of the most influential fashion icons, Prince.

From the studded lilac coloured leather bomber to the ruffled white blouse, the iconic fashion sense has transitioned into sequined cropped bombers, layered miniskirts and over sized jewelled tank tops and vests. Baby Phat’s Autumn/Winter 2010 collection oozes a glitter glam and punk look.

Infused with the on trend sequin pattern craze, the range offers fun festive hues and figure hugging silhouettes that celebrate womanly curves. The futuristic sequined silver flutter sleeve tunic dipped in tasty plum eludes glam while the multi- strand jeweled vest with fringe detail paired with second skin black leggings offer that rock star aura of appeal.

Intricate detailing including studded embroidery, splash patterns, sexy cutouts, sequined patterns and feminine ruffles exude the perfect combination of glamour and rock. Each piece portrays a sense of romantic mystery that Prince cultivates offering, giltz, dazzle and star studded pizzazz.

http://www.babyphat.com/shop.php

Drapers 20th Awards Launch Party

The Drapers Awards celebrated the launch of their 20th anniversary last week held at London’s One Marylebone. Good Results helped organise the event which was a huge success and enjoyed by all the top names in the fashion industry. Britain’s Got Talent winners Diversity came along, as well as classical signers Blake and Radio One DJ Reggie Yates.

We can’t wait for the Awards in November!

Pure London Launches in Dubai

Pure London has joined forces with French trade show Who’s Next and Premiere Classe to host a buying event in Dubai. Middle East Fashion Days will take place from 19th – 21st October 2010 and Pure London will be collaborating with a dedicated section for its exhibitors over the three day event.

Pure Selection will form a special part of Middle East Fashion Days giving Pure London’s fashion brands the opportunity to meet, network and do business with buyers and consumers across the Middle East.

The exclusive event will take place in Dubai’s most luxurious hotel resort, the Madinat Jumeirah, with the third day being a dedicated consumer day.

The Saturdays in SuperTrash

This week’s Look magazine saw the gorgeous Saturdays wearing SuperTrash in a stunning shoot they did for the mag.

Take a look at their SuperTrash outfits in this exclusive video

http://www.look.co.uk/fashion/the-saturdays-video-exclusive

xx

OSKA's Winter Warmers!

With the weather so grim outside its time to start thinking about our Autumn Winter wardrobes and we have the perfect brand to get you started!

OSKA provide classic designs with a contemporary twist.Each piece in their AW10 collection exudes individuality with interesting cuts shapes and lines to create the perfect outfit. With a beautiful colour palette of chocolate browns, charcoal greys, soft creams alongside deep purple, lilacs and marsh greens, OSKA will be sure to keep you on trend this season.

Quilted winter jackets with large collars for extra warmth can be teamed with a signature stripy knit dress. Three-quarter length quilted jackets with turned up sleeves and large pocket detailing are perfect for countryside strolling and will be sure to keep you warm.

Boiled wool coats with off centre button detail are the perfect winter cover up. Find them in lovely lilac tones or an equally complimentary jasmine white.

OSKA is available from the flagship store off Kings Road in The Duke of York Square and in Liberty.

SUPERTRASH'S AW10 COLLECTION HITS THE STORES

This season Supertrash made their catwalk debut at Amsterdam fashion week with their sexy, sultry and super hot Autumn/Winter 2010 collection.

The collection plays on female domination, where inspiration is drawn from Cleopatra, the vain and image conscious Queen of Ancient Egypt. Comfort and style transpires through this collection with the return of the oversized baggy knitwear. Chunky knits with cable and fringe detail are teamed with jersey mini dresses. Layering is key this season with fluid fabrics cottons, leather, knits and simple jersey pieces.

Supertrash is fast becoming a lifestyle, not just a brand. Now sold in 24 countries with over 1200 retailers worldwide and a flagship store - which opened in Maastricht, Amsterdam.

Check out the new range on MyWardrobe, ASOS, Oli, House of Fraser and Fenwick.

Pure London announces new Young Fashion Show

Trade fashion event Pure London announces the exciting launch of a new show in February 2011, dedicated to the needs of retailers and brands from the young fashion industry. The show, to be called Pure Spirit, will sit alongside and run simultaneously to Pure London attracting more buyers than ever before.

As Pure London grows from strength to strength and with the Young Fashion Hall bursting at the seams, February 2011 will see the expansion of Pure Spirit and Label into Earls Court. Over 150 brands have already shown strong interest in the show signing a priority booking form including, Desigual, Pepe Jeans, Bench, Fornarina, Iron Fist, Monkee Genes, Criminal Damage, Freddy, Vacant, Pink Soda, Rare, Blood and Glitter and Orion London.

Pure London are investing £1million in creating an unmissable fashion event, with a raft of new brands, including menswear and new generation zones for upcoming labels, branded catwalks, parties, seminars, bands and celebrities.

These exciting expansion plans will benefit Pure London’s current visitor base, whilst creating an even stronger identity with young fashion retailers. Buses will run between Earls Court and Olympia every 7 minutes to ensure efficient and easy access to both shows.

Samantha Bleasby, Event Director commented ‘August 2010 saw Pure London deliver the most ever visitors taking the event to another level. With international visitors up 27% the exciting expansion of Pure London and the launch of Pure Spirit will continue this momentum, and grow overseas visitors even further. The new launch allows us to fulfil the demand from even more brands who wish to take part in a London fashion trade event and will give more focus and identity to the young fashion industry'.

We are really excited for the launch in Feb!