Wednesday 11 July 2012

Counting down to Christmas already!


We may still be awaiting the arrival of the summer, but in the PR and media world thoughts are already turning to autumn/winter - and Christmas!  So last week we hosted All Present & Correct - the destination press day for niche and luxury brands.
Held in The Music Room on South Molton Lane, 24 brands showcased their forthcoming collections and launched new products to the press with exhibitors including fashion, accessories, footwear, homes and gifts, hair and beauty.

Names, names, names… fashion from leading designers included Bambi and Manson, Becksondergaard, Eleven Paris, Emma J Shipley, Emma Louise London, Linzi, Luisa Cerano, the award winning boutique The Dressing Room , Twist and Tango, Zandra Rhodes bags and Zandra Rhodes Jewellery.

Gorgeous home and gift ranges were on show from Hoopers, MAD’s range of boudoir beauty gifts, the gift service Not Another Bill, Oilily bags and luggage, hand made notebooks from Paper With Spirit, the iconic Pure Radios, glamorous accessories from Ruby + Ed and stunning floral arrangements (including some fabulous floral Christmas trees!) from Wild About.

As well as lots of new beauty  products from D&L Hair including their fabulous Agadir Argan Oil, natural skincare from Elizabeth’s Daughter and hair styling appliances from YOGI Hair there were much welcomed pampering treatments including mineral makeup makeovers from Bellapierre, manicures from TOMA Nails and hand massages from Pure Lochside therapeutic organic skin care.

All in all a very busy – but very worthwhile day!

For further information visit www.apandc.co.uk

Monday 9 July 2012

DAISY LOWE AND IGGY POP > FACES OF ELEVEN PARIS AW12 CAMPAIGN

Parisian brand, Eleven Paris, unveil British model Daisy Lowe and punk singer Iggy Pop as the faces in their new Autumn Winter 2012 campaign. The iconic label, fronted by Ash Stymest for the past four campaigns, now want grow their rock image even further.

Sterile and minimalist, the Autumn Winter 2012 womenswear collection offers oversized tailoring with clean geometric shapes. Two tone materials and striped knits are seen in the menswear collection giving basic wardrobe staples an energized update. Cultural Norwegian influences and Indian prints are seen across jacquard patterned knits, shirts, trousers and jackets in both the menswear and womenswear collections. De-constructed silhouettes, military parkas and carrot fitting trousers give an ultra rock edge.





Their signature t-shirts are seen with a range of legendary rock groups from past to present including Queen, David Bowie, The Beatles, Michael Jackson, Kanye West and Lady Gaga. HISTORY Eleven Paris was established in Paris in 2003 and opened their first store in the 10th district of Paris.

There are now 10 stores in the trendiest areas of Paris. Season by season, the brand continues to develop its international network and is now present in over fifteen countries: Canada, Spain, Italy, United Kingdom, The Netherlands, Belgium, Denmark, Sweden, Greece, Germany, Austria, Switzerland, Japan, Israel, Dubai, Morocco, Russia, Hong Kong and more. Eleven Paris is now stocked on ASOS, Urban Outfitters, Cruise, Plumo, Flannels, Fenwick and independents across the UK.

 Life is a joke!

ULTIMO, CHANTAL THOMASS AND VELDA LAUDER CHOOSE PURE LONDON LAUNCH

19th-21st August 2012 London Olympia

This August sees the hottest names in intimate wear unveiling their collections at the launch of Pure London’s brand new section, Pure Body. Housing the very best in directional and designer lingerie, swimwear, shapewear and loungewear, Pure Body will be located in the newly opened West Hall Level 1, upstairs in Olympia from 19th – 21st August.

Image from Made by Nikki

Brands not to be missed include Ultimo, the underwear brand launched by Michelle Mone OBE in 1999, which will be showcasing its latest collection. Since its launch, Ultimo has become one of the most well-known lingerie brands in Europe due to its high-profile media campaigns and famous celebrity models, having risen to fame thanks to its innovative use of silicone gel in its bras.

Their Spring Summer 2013 collection draws inspiration from the iconic 70’s Charlie’s Angels, creating a beautiful fusion between true femininity with the slight scent of peril. The collection borrows vintage glamour by using muted pinks, blues and nudes. It is edged with bold piping, bright corals, and chiffon animal, finished with acid lime to entertain the intrepid season of summer! Founder and co-owner of Ultimo’s MJM International, Michelle Mone OBE is also confirmed to deliver a keynote speech at the show on Monday 20th August where she will be divulging her top tips on how to carve a multi-million pound empire and overcome adversity.

Also showing is Velda Lauder Corsetiere, favourite among celebrities including Dita Von Teese, Pamela Anderson, Tulisa Contosavlos and Courtney Love, and a brand which has devoted nearly two decades to sculpting the female form into beautiful hourglass proportions. Designer Velda Lauder’s love of 40's and 50's cinema ignited her infatuation with curve-creating garments that intensify and empower. Velda has refined and evolved the traditional craft of corsetry to comfortably reduce the waist of her clients by four inches without oppressing the ribs or hips.

Image from Velda Lauder

Swimwear brand, CrisBerry will be showing its bright and cheerful collection inspired by the freshness of the Californian coasts. The range consists of colourful motifs and patterns, each of which are conceived and designed entirely by the two creators, Cristel and Romina Carrisi. The collection finds inspiration in 1980’s cartoons, dreams, Roald Dahl’s books and vintage music stores in Hollywood.

Other brands to watch include one of Britain's most luxury lingerie and body wear brands, Made by Niki, which will offer some of the world's most covetable pieces, created by a team of underwear obsessives in the heart of the English countryside.


Image from CrisBerry

The ResultWear collection, which was created to meet the demand for beautiful shapewear that creates a smooth silhouette without the need for bra or underwire, features contoured bands and breathable performance fabrics that firm and shape problem areas while enhancing a woman's best assets, whilst maternity brand, HOTmilk brings a range of sensual nursing bras, camisoles and nightwear.

Other unmissable labels joining the line up include Claudette, Doro Design and, one of the leading proponents of glamorous lingerie, French name Chantal Thomass. Pure Body will also be launching a series of show-stopping lingerie, swimwear, shapewear and loungewear catwalk scenes on the new dedicated catwalk in the West Hall Level 1.

 A must-attend for all, these will provide buyers with an opportunity to discover the trends first-hand and brought to life on stage.